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723 Design holds these nine fundamentals to be true, believing that better, smarter, fresher and more successful work will always follow.

1

Do Not Decorate

( pretty isn't enough )


Solve the problem,
then visually communicate it

2

Left+Right Brained

( solve problems holistically )


Logic + creativity = results

3

Details Matter

( sweat the small stuff )


Care about specifics,
or you will be undone

4

Like -
Minded

( as good as your partner )


Work with those
who share your beliefs

5

Niche
Agnostic

( design all the world )


A designer designs, all media,
formats and industries

6

Concept
is Style

( and style is concept )


Form truly follows function,
and emotion

7

No Computer Monkey

( more than a pair of hands )


Anyone can operate software.
Not everyone can design

8

Make a Difference

( make design that matters )


Transcend the mundane
and transform work into magic

9

Continual Learning

( evolve or die )


Strive to know more today
than yesterday