Personal projects allow for unhindered exploration and experimentation.
Where typical design for clients require a logical train of thought that always ladders-up to specific objectives—their goals, it can be healthy and educational to indulge in your own as well. Crazy colors, non-traditional fonts, off-the-wall concepts, and unexpected executions or media; these can be just the thing to discover uncharted territory and expand your horizons.
Jeff Kern of 723 Design is a graphic designer with 23 years experience creating award-winning communication for a vast array of clients and categories across a myriad of formats and media. Jeff studied graphic design at Missouri State and Indiana University in both undergraduate and graduate programs, earning BFA and MFA degrees, respectively, He has worked in small, mid and large-scale advertising agencies as well as full-service graphic design firms and interactive boutiques. He spent a year-and-a-half as an assistant professor of graphic design at MSU and continues to engage in freelance design. Jeff actively studies and researches emerging technologies as well as traditional marketing and branding disciplines in order to maintain the relevance of graphic design to contemporary business needs. An active participant in the international poster scene, he also crafts design from social, political and cultural perspectives. Jeff lives and works in Springfield, Missouri with his wife and two daughters.
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