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We purchase and consume more products than any civilization in history. Successful packaging must protect the product within while standing out in a very crowded marketplace. It must attract attention and sell itself by convincing the consumer to purchase it rather than its counterpart in a very short time. The form of the container, whether tin can, bottle, carton or box, together with any label or other device must provide relevant information about the item in a striking and immediate manner in order to position this as the singular item needed off the shelf.






















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