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Possessing the ability to concept and design your own successful work is challenging enough.

The skill in directing others to do theirs brings everything to a whole new level. Recognizing what it takes to guide a designer down the right path requires a combination of foresight and proficiency gained from experience. Add to this an intuitive sense of when to advise versus when to demand and you have the ingredients to groom and mentor the next generation.

Art Direction

PROJECT: Dunkin’ Donuts/P&G Pro – Get Caught Cleaning
INDUSTRY: Donuts/Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Tom Walsh / Illustrator

Procter and Gamble superhero illustrations

PROJECT: TheMoov
INDUSTRY: Web3 NFT Project
AGENCY: Xeta
DIRECTED: Vasily Enshin / Programmer

TheMoov website
TheMoov website

PROJECT: P&G Website Pages
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Jeremy Shreckhise / Designer

Procter and Gamble web landing page

PROJECT: McCain Fanatics Food Photography
INDUSTRY: Fried Appetizer Manufacturer
AGENCY: AIchemedia
DIRECTED: Adam Daniels / Photographer

Brew City recipe photography

PROJECT: McCain Fanatics People Photography
INDUSTRY: Fried Appetizer Manufacturer
AGENCY: AIchemedia
DIRECTED: Adam Daniels / Photographer

Brew City people photography

PROJECT: Diamond Crystal Brands Website Wireframes
INDUSTRY: Foodservice
AGENCY: CSSI
DIRECTED: CSSI designers + programmers

Diamond Crystal website wireframes
Diamond Crystal website wireframes

PROJECT: P&G Pro Task Area Schematics
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Steve Stankiewicz / Illustrator

Procter and Gamble illustrations

PROJECT: P&G Pro Task Area Schematics
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Tom Walsh / Illustrator

Procter and Gamble illustrations

PROJECT: Smucker’s Breakfast Sell Sheet
INDUSTRY: Foodservice
AGENCY: AIchemedia
DIRECTED: Elle Thompson / Designer

Smucker's breakfast sell sheet

PROJECT: Fruit Honey Food Photography
INDUSTRY: Foodservice
AGENCY: AIchemedia
DIRECTED: CCK / Photo Studio

Smucker's Fruit Honey recipe photography

PROJECT: Swift Website
INDUSTRY: Foodservice
AGENCY: CSSI
DIRECTED: Colleen Luaders / Creative Director

Swift Website

PROJECT: Fruit Honey Packaging Photography
INDUSTRY: Foodservice
AGENCY: AIchemedia
DIRECTED: CCK / Photo Studio

Smucker's Fruit Honey packaging photography

PROJECT: Johnsonville – JV Team Illustrations
INDUSTRY: Foodservice
AGENCY: AIchemedia
DIRECTED: Tom Walsh / Illustrator

Johnsonville bobblehead illustrations

PROJECT: P&G Web Style Guide Booklet
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Megan Shiver / Designer

Procter and Gamble website style guide

PROJECT: McCormick Gourmet Vinegar Labels
INDUSTRY: Food & Beverage
AGENCY: Noble & Associates
DIRECTED: Stephen Comer / Art Director

McCormick vinegar labels

PROJECT: P&G Pro Mobile Wireframes + Development
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Myke Bates / Programmer

Procter and Gamble mobile website wireframes
Procter and Gamble mobile website wireframes

PROJECT: McCain Online Sales Portal Icons
INDUSTRY: Fried Appetizer Manufacturer
AGENCY: AIchemedia
DIRECTED: Jeremy Shreckhise / Designer

McCain icons

PROJECT: P&G Pro – Swine Flu Animations
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Jeremy Shreckhise / Designer

Procter and Gamble animated banner

PROJECT: P&G ePubs
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: David Vu / Interactive Designer

Procter and Gamble interactive ePubs

PROJECT: P&G Pro Icons
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Shen Hsieh / Designer

Procter and Gamble pictograms

PROJECT: Dunkin’ Donuts/P&G Pro – Storyboard
INDUSTRY: Donuts/Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Tom Walsh / Illustrator

Dunkin' Donuts video storyboard

PROJECT: Product Evaluations Concept Metrix Development
INDUSTRY: Software Development
AGENCY: AIchemedia
DIRECTED: Dave Rowett / Programmer

Concept Matrix application wireframes
Concept Matrix application wireframes
Concept Matrix application wireframes

PROJECT: Smucker’s Coffee iPad App Illustrations
INDUSTRY: Foodservice
AGENCY: AIchemedia
DIRECTED: Gam Youthong / Designer

Smucker's coffee app illustrations

PROJECT: Uncharted Twitter+Discord Campaign
INDUSTRY: Web3 NFT Project
AGENCY: Uncharted
DIRECTED: John Corwin / Social Media Specialist

Uncharted Twitter campaign

PROJECT: Dawn Rising Stars Web Animation
INDUSTRY: Cleaning Detergent
AGENCY: AIchemedia
DIRECTED: Jeremy Shreckhise / Designer + Animator

Dawn animated banners

PROJECT: Ventura Website Style Tile
INDUSTRY: Foodservice
AGENCY: Marlin Company
DIRECTED: Marlin designers + programmers

Ventura web style tile
Ventura web style tile

PROJECT: P&G Pro Online Poll
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
DIRECTED: Jeremy Shreckhise / Designer

Procter and Gamble web landing page

PROJECT: ATARA Immersive Scroll Website
INDUSTRY: Web3 NFT Project
AGENCY: Xeta
DIRECTED: Igor Savenko / Programmer

ATARA immersive scrolling website