Graphic design is visual communication.
Although applied to a variety of media and formats, it is not media or format specific. The same methodologies and visual thinking are utilized regardless of the proportions, dimensions or objects that the message is created for. Part of the designers challenge is to identify the unique traits of the format and craft ideas within those parameters. This is considered alongside the message, audience, function and concept. As we progress into an innovative future it is inevitable that new objects will arise. Whatever these formats, the designers goal is to visually solve problems in any form.
PROJECT: The Thirty Fathom Grave – Album Artwork
INDUSTRY: Music
AGENCY: 723 Design
PROJECT: Xeta Promotional Badges
INDUSTRY: Decentralized FinTech
AGENCY: Xeta
PROJECT: Helios Wayfinding Banners
INDUSTRY: Full-Service Advertising Agency Department
AGENCY: Noble & Associates
PROJECT: Ozark Adventures Magazine Icons
INDUSTRY: Outdoor Recreational Magazine
AGENCY: 723 Design
PROJECT: Sysco Appworks Training Guide
INDUSTRY: Foodservice Distributor
AGENCY: AIchemedia
PROJECT: SMSU Athletic Materials
INDUSTRY: College Athletics
AGENCY: The Team
PROJECT: Gilead Healing Center Pictograms
INDUSTRY: Alternative Medicine
AGENCY: Robison Creative Studios
PROJECT: AIchemedia T-Shirts
INDUSTRY: Full-Service Marketing Agency
AGENCY: AIchemedia
PROJECT: Dinner for Life Invitations
INDUSTRY: Non-Profit
AGENCY: 723 Design
PROJECT: iMarlin Website Icons
INDUSTRY: Interactive + New Media Agency
AGENCY: iMarlin
PROJECT: History of Typography and Drawing
INDUSTRY: Academic
AGENCY: 723 Design
PROJECT: Robison Gamble Website Icons
INDUSTRY: Full-Service Design Firm
AGENCY: Robison Creative Studios
PROJECT: Appy Holidays Christmas Booklet
INDUSTRY: Fried Appetizer Manufacturer
AGENCY: AIchemedia
PROJECT: Hip Sip Lounge Event Invitations
INDUSTRY: Higher Education
AGENCY: Star Awards
Jeff Kern of 723 Design is a digital + traditional designer with 25 years experience creating award-winning visual communication for a vast array of clients and categories across a myriad of formats and media. Jeff studied graphic design at Missouri State and Indiana University in both undergraduate and graduate programs, earning BFA and Terminal MFA degrees, respectively, He has worked in small, mid and large-scale advertising agencies as well as full-service graphic design firms, interactive boutiques, and dedicated in-house companies. He spent a year-and-a-half as an assistant professor of graphic design at MSU and continues to engage in freelance design. Jeff actively studies and researches emerging technologies as well as traditional marketing and branding disciplines in order to maintain the relevance of graphic design to contemporary business needs. An active participant in the international poster scene, he also crafts design from social, political and cultural perspectives. Jeff lives and works in Springfield, Missouri with his wife and daughter.
if you’re looking for a visual solution, or just want to talk shop, contact me: admin@723design.com
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