We purchase and consume more products than any civilization in history.
Successful packaging must protect the product within while standing out in a crowded marketplace. It must attract attention and sell itself by convincing the consumer to purchase it rather than its counterpart in a very short time. The form of the container, whether tin can, bottle, carton or box, together with any label or device must provide relevant information in a striking and immediate manner in order to position this as the singular item needed off the shelf.
PROJECT: Emil and Herb Beer Packaging
INDUSTRY: Beverage
AGENCY: AIchemedia
PROJECT: Jif Sales Kit
INDUSTRY: Foodservice
AGENCY: AIchemedia
PROJECT: Bronx Brick Oven Pizza Box
INDUSTRY: Frozen Pizza
AGENCY: AIchemedia
PROJECT: Brew City Appetizer Sales Kit
INDUSTRY: Beer-Flavored Appetizer Manufacturer
AGENCY: AIchemedia
PROJECT: Dazzling Delight Themed Fireworks Box
INDUSTRY: Fireworks Manufacturer
AGENCY: AIchemedia
PROJECT: Night Circus Themed Fireworks Box
INDUSTRY: Fireworks Manufacturer
AGENCY: AIchemedia
PROJECT: McCormick Gourmet Flavored Vinegar Bottle Labels
INDUSTRY: Seasonings Manufacturer
AGENCY: Noble & Associates
PROJECT: Hallam’s Peanut Butter Package Variations
INDUSTRY: Peanut Butter Manufacturer
AGENCY: AIchemedia
PROJECT: Rock N’ Roll Themed Fireworks Box
INDUSTRY: Fireworks Manufacturer
AGENCY: AIchemedia
PROJECT: Live Well Beverage Labels
INDUSTRY: Price Cutter House-Label Brand
AGENCY: AIchemedia
PROJECT: Temper Tantrum Themed Fireworks Box
INDUSTRY: Fireworks Manufacturer
AGENCY: AIchemedia
PROJECT: Chinese Chicken Family Pack
INDUSTRY: Cashew Chicken
AGENCY: AIchemedia
PROJECT: Noble & Associates Agency Reel
INDUSTRY: Full-Service Advertising Agency
AGENCY: Noble & Associates
PROJECT: El Toro the Hoo Hoo Beer Label
INDUSTRY: Elsinore Microbrewery
AGENCY: 723 Design
PROJECT: Space Monkey Themed Fireworks Box
INDUSTRY: Fireworks Manufacturer
AGENCY: AIchemedia
PROJECT: Biblical Visuals DVD Case
INDUSTRY: Religious Educational Materials
AGENCY: Robison Creative Studios
PROJECT: Sunrise Educational Foundation DVD Case
INDUSTRY: Non-Profit American-Chinese Teaching Organization
AGENCY: Robison Creative Studios
PROJECT: Al FresCo Italian Cuisine
INDUSTRY: Frozen Italian Meals
AGENCY: AIchemedia
PROJECT: Tequila Shot Themed Fireworks Box
INDUSTRY: Fireworks Manufacturer
AGENCY: AIchemedia
PROJECT: Campbell’s Solos Azteca Soup
INDUSTRY: Convenience Store Soup Meals
AGENCY: Noble & Associates
PROJECT: Cheese Shotz Sales Kit
INDUSTRY: Fried Appetizers
AGENCY: AIchemedia
Jeff Kern of 723 Design is a digital + traditional designer with 25 years experience creating award-winning visual communication for a vast array of clients and categories across a myriad of formats and media. Jeff studied graphic design at Missouri State and Indiana University in both undergraduate and graduate programs, earning BFA and Terminal MFA degrees, respectively, He has worked in small, mid and large-scale advertising agencies as well as full-service graphic design firms, interactive boutiques, and dedicated in-house companies. He spent a year-and-a-half as an assistant professor of graphic design at MSU and continues to engage in freelance design. Jeff actively studies and researches emerging technologies as well as traditional marketing and branding disciplines in order to maintain the relevance of graphic design to contemporary business needs. An active participant in the international poster scene, he also crafts design from social, political and cultural perspectives. Jeff lives and works in Springfield, Missouri with his wife and daughter.
if you’re looking for a visual solution, or just want to talk shop, contact me: admin@723design.com
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