Sculptural, spacial, and multi-planed.
The design of spaces, shapes, and objects take the traditional communication on flat planes to a new level by layering in the complexities of being in-the-round. Whether trade booths, banners, signage, or environmental areas, accounting for shape, distance, human ergonomics, and revealing content through various facades across time forces the designer to create snipets of information that all add up to a greater whole–a collection of smaller parts that must each stand on their own, yet also come together into a holistic experience.
PROJECT: AIchemedia Outdoor Signage
INDUSTRY: Full-Service Marketing Agency
AGENCY: AIchemedia
PROJECT: Kellogg’s NRG Station
INDUSTRY: Food + Beverage
AGENCY: AIchemedia
PROJECT: Brew City Life-Sized Standup
INDUSTRY: Fried Appetizer Manufacturer
AGENCY: AIchemedia
PROJECT: Smucker’s NRA Trade Booth
INDUSTRY: Foodservice
AGENCY: AIchemedia
PROJECT: Paint the Town Yellow Party Invitation
INDUSTRY: Full-Service Marketing Agency
AGENCY: Noble & Associates
PROJECT: McCain Appetimers Tradebooth Graphics
INDUSTRY: Foodservice
AGENCY: AIchemedia
PROJECT: Central Bible College Trade Banner
INDUSTRY: Higher Education
AGENCY: Robison Creative Studios
PROJECT: Opticom Trade Banner
INDUSTRY: Telephony
AGENCY: Hirons & Company
PROJECT: Rivercut Signage
INDUSTRY: Upscale Golf Living Community
AGENCY: The Team
PROJECT: AIchemedia Indoor Dimensional Signage
INDUSTRY: Full-Service Marketing Agency
AGENCY: AIchemedia
Jeff Kern of 723 Design is a digital + traditional designer with 25 years experience creating award-winning visual communication for a vast array of clients and categories across a myriad of formats and media. Jeff studied graphic design at Missouri State and Indiana University in both undergraduate and graduate programs, earning BFA and Terminal MFA degrees, respectively, He has worked in small, mid and large-scale advertising agencies as well as full-service graphic design firms, interactive boutiques, and dedicated in-house companies. He spent a year-and-a-half as an assistant professor of graphic design at MSU and continues to engage in freelance design. Jeff actively studies and researches emerging technologies as well as traditional marketing and branding disciplines in order to maintain the relevance of graphic design to contemporary business needs. An active participant in the international poster scene, he also crafts design from social, political and cultural perspectives. Jeff lives and works in Springfield, Missouri with his wife and daughter.
if you’re looking for a visual solution, or just want to talk shop, contact me: admin@723design.com
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