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Graphic design is visual communication.

Although applied to a variety of media and formats, it is not media or format specific. The same methodologies and visual thinking are utilized regardless of the proportions, dimensions or objects that the message is created for. Part of the designers challenge is to identify the unique traits of the format and craft ideas within those parameters. This is considered alongside the message, audience, function and concept. As we progress into an innovative future it is inevitable that new objects will arise. Whatever these formats, the designers goal is to visually solve problems in any form.