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While the essence of your brand remains the same, there is usually an ongoing need to deliver messages. Current events, seasons, holidays and fiscal periods create opportunities to stay up-to-date in the minds of your customers. Advertisements, promotions and incentives are reminders for the world to remember you. Being out-of-sight quickly leads to being out-of-mind. Timely and topical promotional materials continue the conversations that consumers have with your brand and strengthen their reasons to believe in you.