Does it solve a problem? Does it function? Does it have market fit? Can you build a business around it?
There’s a new breed of interactive specialization—and it’s the digital product. These aren’t brochures on a screen or advertisements on a device, they are complex systems that enable the completion of tasks and goals where nothing existed before (or improvements upon pain points of the status quo). Collections of software mechanisms strung together in new ways that simplify and magnify the lives of their users. Heavy functionality collides with elegant design to formulate the workflows of the future.