Does it solve a problem? Does it function? Does it have market fit? Can you build a business around it?
There’s a new breed of interactive specialization—and it’s the digital product. These aren’t brochures on a screen or advertisements on a device, they are complex systems that enable the completion of tasks and goals where nothing existed before (or improvements upon pain points of the status quo). Collections of software mechanisms strung together in new ways that simplify and magnify the lives of their users. Heavy functionality collides with elegant design to formulate the workflows of the future.
PROJECT: Hearo Feelings Wearable
INDUSTRY: IoT Technology
AGENCY: Hearo Technologies
PROJECT: Hearo Individual Tablet
INDUSTRY: IoT Technology
AGENCY: Hearo Technologies
PROJECT: Smucker’s Augmented Reality Game App
INDUSTRY: Foodservice
AGENCY: AIchemedia
PROJECT: Hearolytics TV OS Data Viz Dashboard
INDUSTRY: IoT Technology
AGENCY: Hearo Technologies
PROJECT: Whipstir Recipe SaaS Project
INDUSTRY: Foodservice
AGENCY: Marlin Network
PROJECT: Smucker’s iPad Coffee App
INDUSTRY: Beverage
AGENCY: AIchemedia
PROJECT: Procter & Gamble Professional iPad ePubs
INDUSTRY: Global House of Cleaning Brands
AGENCY: AIchemedia
PROJECT: McCain Sales Portal Application
INDUSTRY: Appetizer Manufacturer
AGENCY: AIchemedia
PROJECT: McCain Rewards Club Mobile Application
INDUSTRY: Appetizer Manufacturer
AGENCY: AIchemedia
PROJECT: Product Evaluations – Concept Matrix Application
INDUSTRY: Marketing Research
AGENCY: iMarlin
Jeff Kern of 723 Design is a digital + traditional designer with 25 years experience creating award-winning visual communication for a vast array of clients and categories across a myriad of formats and media. Jeff studied graphic design at Missouri State and Indiana University in both undergraduate and graduate programs, earning BFA and Terminal MFA degrees, respectively, He has worked in small, mid and large-scale advertising agencies as well as full-service graphic design firms, interactive boutiques, and dedicated in-house companies. He spent a year-and-a-half as an assistant professor of graphic design at MSU and continues to engage in freelance design. Jeff actively studies and researches emerging technologies as well as traditional marketing and branding disciplines in order to maintain the relevance of graphic design to contemporary business needs. An active participant in the international poster scene, he also crafts design from social, political and cultural perspectives. Jeff lives and works in Springfield, Missouri with his wife and daughter.
if you’re looking for a visual solution, or just want to talk shop, contact me: admin@723design.com
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